Is Social Media Marketing Still Relevant Today?

With Twitter, Google+ and Facebook already part of the online world’s daily routines, I can’t help but wonder whether there’s still room for social media marketing and the companies that deliver such services. I remember when I was still active in the search engine scene, the “in-thing” back then was of course – search engine marketing. Still remember SEM? I’m sure you do. Or perhaps many of you still engage in such activities.

So how about Social Media Marketing? Is it still relevant today, with the exponentially growing popularity of Twitter, Facebook and Google+ as the media for product or service marketing and advertising. I mean, anyone can engage into product/service marketing for brands. All you have to do is to create an account for your brand in any of the mentioned social networking sites, gather your followers and then start formualating marketing strategies with the hopes that each of your followers share your marketing ploy and eventually lead to more followers for your social networking accounts.

Social Media Marketing has become a simpler task for brand promotion. Unlike before where your company has to vie for worthiness in search engine algorithms to get the premium spots in search engine results pages (SERPs). SEM as compared with Social Media Marketing (SMM) is a more complex task.

So the question now is, does social media marketing companies has a place in the social media scene? What I mean by social media marketing companies are those that offer services that puts premium to your ad campaigns keywords and promote them on various social media sites as Facebook, Twitter and Google+. You can find many social media marketing companies just by simply searching for the right keyword on Google. For example, try searching for keybrokersocial and you’ll find a good example of social media marketing companies.

Try checking out these companies and see whether their services are still useful for your brands. Then you can leave a comment here to answer my question – Is Social Media Marketing still relevant today?

 

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3 Comments

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