Globe, RIM to Release Two New Colors of the BlackBerry Curve 8520

Just got a word from  a press contact that Globe and RIM will be releasing two new colors of the BlackBerry Curve 8520 – Ruby Red and White.  The BlackBerry Curve is one of the most popular entry-level BlackBerry device which was released in the Philippines.

A couple of months ago, the Curve 8520 black model has run out of stock, so it’s quite surprising that RIM and Globe are releasing these two new Curve 8520 models.

No words yet on which Globe data plans will this be released. But judging by the popularity of the BlackBerry among Filipino smartphone users, I’m pretty sure that this will be a hot commodity starting May 8. So, if I were you, I’m heading to the nearest Globe hub now to reserve this unit.

Full press release after the break.

Globe and RIM introduce the BlackBerry Curve 8520 smartphone in exciting new colors

Approachable and Stylish Smartphone Offers Email, Messaging, Social Networking, Music and Entertainment for People on the Go

Manila, Philippines Globe Telecom and Research In Motion (RIM) today introduced the BlackBerry® Curve™ 8520 smartphone in two exciting new colors – ruby red and white. The new smartphones are expected to be available from Globe starting May 8.

The user-friendly BlackBerry Curve 8520 smartphone is a powerful multimedia and social-networking tool that customers in the Philippines have come to love. It features a full QWERTY keyboard that makes typing quick and easy. It also features dedicated media keys, which are smoothly integrated along the top of the handset giving customers an easy, convenient way to control their music and videos. Customers can download social networking applications such as BlackBerry® Messenger, Twitter and Facebook for BlackBerry® smartphones from the recently launched BlackBerry App World™,  which offers a broad range of free lifestyle and business applications.

“The BlackBerry Curve 8520 smartphone is very popular in the Philippines and we expect customers will be excited with the choice of new colors to suit their personal style,” said Gregory Wade, Managing Director for Southeast Asia, RIM.

Menchi Orlina, Globe’s Chief Marketing Officer said, “Both Globe and RIM demonstrated a track record of innovation and dedication to offering our customers products and services to make their lives easy, fulfilling and fun.  The BlackBerry Curve 8520 smartphone is a chic choice for the young and upwardly-mobile.  With social networking apps like BlackBerry Messenger, Facebook and Twitter, and new colors available, we think the BlackBerry Curve 8520 is a great choice for those who want to be Globe-connected.”

Key features of the BlackBerry Curve 8520 smartphone include:

  • Easy-to-use full-QWERTY keyboard and touch-sensitive trackpad for reliable, responsive typing and navigation
  • 256MB Flash memory and a 512Mhz next generation processor for enhanced performance
  • Premium phone features including voice activated dialing and Bluetooth® support for hands-free headsets, car kits, stereo headsets and other Bluetooth peripherals
  • 2 MP digital camera with zoom and video recording
  • Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset jack, plus BlackBerry® Media Sync, which makes it easy to quickly sync photos as well as iTunes® or Windows Media® Player music with the smartphone*
  • Access to BlackBerry App World, featuring a broad and growing catalog of third-party mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more
  • Expandable memory via hot swappable microSD/SDHC memory card slot, supporting up to 16GB cards today and expected to support next generation 32GB cards when available; a 2GB card is included
  • Built-in Wi-Fi® (802.11 b/g)
  • Quad-band world phone: EGDE/GPRS/GSM (850/900/1800/1900 MHz)
  • BlackBerry® Internet Service support for access to up to 10 supported email accounts, including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™; and  BlackBerry® Enterprise Server support, which provides advanced security and IT administration features for corporate deployments

To learn more about the BlackBerry Curve 8520 smartphone visit: http://www.blackberry.com/curve8520

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