Yahoo launched 4 mobile services in its Publisher suite, which are all geared towards helping publishers increase their contents’ distribution, discovery and income through mobile publishing.
“Yahoo! has become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers and our competitive expertise in digital advertising,” said Steve Boom, senior vice president of mobile and broadband, Yahoo!. “Now, we are enabling publishers to grow their own mobile businesses by taking advantage of our unique experience, technology and services.”
Yahoo’s Mobile Publisher Services includes:
- Yahoo! Mobile Ad Network – will allow mobile advertiser have syndicated advertising on their mobile content and services.
- Yahoo! Mobile Content Engine – with Yahoo’s oneSearch, publishers