Friendster’s New Friend is Google

The battle for internet supremacy heats up between Google and Yahoo. A day after news of Yahoo’s latest acquisition of mybloglog, here comes another big internet deal among web giants. And so the friendship between Google and Friendster begins.

Friendster – the pioneer social network founded in 2002 by Jonathan Abrams – is going to partner with Google to place ads on the community site and to power the search technology. It’s a deal similar to the Google/MySpace partnership inked last year. The financials were not disclosed for the approximately two-year deal. Of course, Friendster’s sub-1 million monthly unique visitors pale in comparison to MySpace, so it’s hardly close to the $900 million that Google agreed to pay News Corp to be the ad provider and exclusive search engine for Fox’s online properties, including MySpace. By partnering with Google (goog), Friendster will stop using Yahoo (yhoo) as its search engine.

glovesf.jpgSo, what’s in this deal for Google considering that it has inked a deal with another social networking site recently? Aside from introducing the unwashed Filipino masses to Google this deal is just another way of beating thy enemy by way of expanding one’s clout. It’s plain old business strategy. Never mind if a company is dead or alive, if it’s a competitor’s buy-out target, beat the competitor in buying that company. Plain and simple business trick.

So, who owns multiply by the way?

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